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Lionel Messi’s global tour with Inter Miami has been very messy and a PR nightmare

TOKYO — It’s all been very messy. We’re talking about Lionel Messi and Inter Miami’s global tour of exhibition games where the main show has been Argentina’s 2022 World Cup-winning captain. The matches are about promotion and marketing, hoping to build a new brand by using stars like Messi and Uruguayan Luis Suarez. Instead, the tour is […]