Lionel Messi has won futbol’s biggest prize. He’ll now be part of American football’s biggest day. The Inter Miami star, World Cup champion and global soccer icon will headline a Super Bowl ad for Michelob Ultra, the brand has announced. A teaser to what will be a 60-second spot shows Messi ordering a beer as he walks up to a bar, and his reaction when the tap stops pouring. It’ll be Messi’s first Super Bowl commercial and adds to his massive advertising reach in the U.S. and globally. The game is on Feb. 11 in Las Vegas.